
Hello, I'm Danny Waite, Technologist,
Entrepreneur,
Growth Hacker.
I solve hard problems and build things that matter.
My Expertise
In 25+ years I've built technology and grown businesses across industries, of all shapes and sizes. My edge is rapidly iterating using modern methodologies, frameworks and platforms to design, build, deliver and innvoative projects.
More About Me
A Innovate yet practical approach
Keeping it real, making use of modern tools and methodoligies to accelerate business growth and establishing unfair advantages.
Rapid Prototyping & MVP
From concept, ideation and prototyping to MVP, testing and launching technology enabled business is in my DNA.
Full Stack Development
Over the years, I've specialised in all areas of the stack, Front-End to Back-End, DevOps and Infrastructure, at scale.
AI and ML
Applied knowledge of AI and ML operations, Large Language Models, NLP.
Advanced SEO
Specialist in advanced SEO techniques, including topical mapping, semantic and entity based search and programmatic SEO.
Business Model Innovation
With deep experience of SaaS, Cloud, Telecoms, Financial Services, I help in developing the right business model, through experimentation and iteration.
FinOps / Serverless / Cloud Native
As an early adopter and advocate of Cloud, I use leading-edge tools, services and techniques to give businesses major advantage in time to market and TCO.
More Startups
Companies I’ve founded
Over 25 years, I've founded numerous companies, some successes 🍾, some failures 🤦🏼♂️, here are the most notable.

Unlocking the power of AI with Programable Intelligence.

A Serverless, Cloud Native Data Processing Platform designed for the next decade.

A Wireless Internet Service Provider (WISP) providing high speed internet to the Island of Ibiza, Spain

A Next Generation Software Defined Wide Area Network Platform. Later acquired by Falanx Group PLC listed on AIM

A digital agency and incubator specialising in app and platform innovation. We worked with brands such as Save the Children, Manchester Evening News and Crowdmix.

Designed, developed and distributed groundbreaking Wide Area Network Optimisation platform to many ISP's and Telco's around the world including British Telecom and Daisy PLC.

Work Experience
Work History

Falanx (Cyber Defence) PLC
Building a next generation Cyber Security Intelligence Platform, protecting Government and Large Enterprise.

Hunter Macdonald Ltd
An innovative next generation IT Services organization formed by a group of former FTSE100 & Fortune 500 IT Directors, headquartered in the UK, and with offices in North America and AsiaPac. Working with a large non-profit re-architecting a large and complex Microservice platform and deployment pipeline.

ICAP PLC
One of the world's largest inter-dealer brokers, I support several fast paced, agile teams building FinTech solutions based on leading technologies such as Docker, AWS and Ansible. A wide and varied role that requires deep technical knowledge of many subjects, across several departments and at major scale.

Music Technology Ltd
Built Mobile Apps for global music brands including the likes of Pete Tong, Space Ibiza, Pioneer and Ibiza Sonica.
Case Experience
Recent Publications
Here are some of the articles and features from the things I've been involved in.

The case for Furnance
20-12-2019Furnace aims to become your data fabric, the platform around which your data-driven business is built. That’s a bold statement and needs context, so in this article I’ll attempt to explain.
⇡
Introducing Furnance
20-12-2019Back in 2016, our team began researching the technologies in which Security Operations Center’s were using to protect the broad range of customers they monitor.
⇡
Sale of Furnance
20-12-2019Falanx Group Limited (AIM: FLX), the global cyber security and intelligence services provider, has sold its serverless stream processing platform, Furnace.
⇡My Specialize
Areas of Specialisation
A set of unorthodox yet complimentary skills to create advantage
Strategy and Digital Transformation
For startups looking to leverage technology to create competitive advantage or existing businesses looking to transition, I assist businesses to create effective digital strategies.
Serverless First
Serverless technology is set to become the compute platform for the next decade, businesses who leverage it early can get major competitive advantage.
Growth Marketing
I have a fascination with growth marketing, using technology, data and non-obvious approaches to getting customers and obtaining growth, with a partcular focus on SEO.
Cryptocurrency
Deep knowledge of Blockchain and Cryptocurrency, have done speaking engagements and passed the ConsenSys Blockchain Developer Academy in 2018.
More About Me
How do I help Business?
Zero to MVP
Using my experience buidling many MVP's I can get to first release quickly and with a tech stack that can be built upon ito the future.
DevOps and Infrastructure Automation & Setup
Building best practice, secure development pipelines and automations to enable business to build, release and deploy rapidly and securely.
Technical Marketing Blueprint
For businesses who need to find their growth triggers or have plateaued and need to innovate around their marketing activities.
Cloud & Infrastructure Cost Reduction
Many businesses have found themselves with huge or disproportionate Cloud costs, I work with businesses to make significant savings through understanding of legacy and modern architectures.
Virtual CTO
For startups who are looking direction on technology decisions or to implement strategies that bring competitive advantage.
More About Me
Tools I work with
languages
- C#
- Python
- HTML/CSS
- Typescript
- BASH
- SQL
- Golang
- Javascript/ Node
- Java
frameworks
- React
- Next.js
- Remix
- Gatsby
- Serverless Framework
- SST
- AWS Amplify
- Tailwind CSS
- Mantine CSS
platforms
- Amazon Web Service (Lambada, Dynamo DB, SQS, Kinesis, S3, API Gateway, ECS/ Fargate)
- Microsoft Azure
- Google Cloud Platform
- Vercel
devOps
- Github
- Docker
- Kubernetes
- Ansible
- Terraform
- Pulumi
- Gitlab
- Jenkins
- Circle VI
tools
- Sanity CMS
- Algolia
- GraphQL/ GraphQiL
- Airtable
- Zapier
- Apify
bigData
- Apache Kafka
- Apache Storm
- Elasticsearch
- Hadoop